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MyLikes Inc. 


MyLikes Inc. paved the way for social media marketing (as recognized by Microsoft Research Review). I joined in 2011 before influencers was an industry term and before monetization was built in to social media platforms and was trained by ex-Googlers. 

I started as an intern on the debut product where advetisors can register their products and creators can choose products to post about and get paid for traffic. 

Within 2 years I was promoted to lead front-end engineer for the launch of of Likes.com, a product were creators can publish their own custom monetizable website with gallery posts they author themselves to resonate with their audience. 

With MyLikes served content reaching hundreds of millions of users, top publishers made $50,000 a month. In 2017, the company was aquired by Uber and rebranded as PostIntelligence. 

Relevant Skills
  • A/B tests for UX design
  • Automated testing for browser and device compatability
  • HTML Templating libraries
  • WebSocket protocol for live chats, comments, and reactions
  • Email notification queing, batching and templating
  • API server side code (Python)
  • MySQL database setup and query etiquette




Custom Content Creator with Built in Monetization


ROLE        Lead Front End Engineer (Report to CEO)
DATE       2014-2015

Generate a website with niche content and start earning revenue in minutes!
This way, creator’s are not limited to posting only about advetisor products. Instead, they can post niche content for their audiences. We put their conent on a custom site  optimized for monetization and virality.  

I developed:
  • Content creator to generate custom galleries, lists, and quizzes.
  • CMS Portal for reviewing content, analytics, and earnings.
  • Website templates for the home page (including font, colors, and favicon generation)
  • MySQL Database and API for storing users’ associated gallery posts and their associated media and tags.
  • Queries for “Popular” and “Recent” posts lists on the home page and “Related” posts for the gallery pages.
  • A/B testing to optimize navigation, share, and ad  placement for click through rate and impressions.


Custom Site Home- One of many layout/theme options for the creator’s custom site. Posts they create or reshare appear here.
Custom Gallery - Audiences will can see and share galleries created by their favorite creators. 
Content Management System (Admin) - Creators log in to add content to their site and review performance and earnings.
Custom Gallery Creator (Admin) - Creators can make content specific to their niche audience and it will be automatically be rendered on their site.


Likes.com

ROLE      Lead Front End UX Engineer (Report to CEO)
DATE       2013-2014

A social media website for sharing posts and meeting people.

I developed:
  • Ranking algorithms and API for feed and friend suggestions.
  • UX Engineering for every tab
  • Websocket integration to update online status, comments, new posts, and notifications.
  • Email templating, queing and bundling.
  • MySQL database structure for users, posts, tags, comments, messages, etc.
  • Facebook OAuth registration
  • A/B tests on UX/UI to drive registration, comments, and friend requests


Dynamic Feed - updates with new posts and comments, and algorithms finetuning trending content with recent content based on user interest.
Friends Tab -  includes suggested friends based on shared interest and recent activity.



Product Landing Pages UX/UI


ROLE       Front End UX Engineer, UI Designer
DATE        2012-2013

I revamped the product landing pages including:
  • UI design (Illustrator)
  • Mobile Responsive Code (HTML/CSS)
  • Metrics for Call to Action click-though